2 | Pitching is a term that can have different meanings depending on the context. Here are some possible definitions of pitching: - In business, pitching is the act of presenting an idea, product, or service to potential investors, customers, or partners. The goal of pitching is to persuade the audience to fund, buy, or support the proposition. Pitching requires a clear and concise explanation of the problem, solution, market, value proposition, and business model. Some examples of pitching are: 123
- A startup founder pitches their innovative app to a venture capitalist in hopes of securing funding.
- A salesperson pitches their product to a prospective client in hopes of closing a deal.
- A nonprofit leader pitches their social impact project to a donor in hopes of receiving a grant.
- In sports, pitching is the act of throwing a ball toward a target, such as a batter or a goal. The goal of pitching is to achieve a desired outcome, such as striking out the batter or scoring a point. Pitching requires skill, accuracy, speed, and strategy. Some examples of pitching are:
- A baseball pitcher pitches a fastball to strike out the batter.
- A cricket bowler pitches a googly to deceive the batsman.
- A soccer player pitches a free kick to score a goal.
- In media, pitching is the act of proposing a story, article, or script to an editor, producer, or agent. The goal of pitching is to convince the audience that the idea is worth pursuing, publishing, or producing. Pitching requires creativity, originality, relevance, and appeal. Some examples of pitching are:
- A journalist pitches a news story to an editor in hopes of getting an assignment.
- A writer pitches a novel to an agent in hopes of getting representation.
- A filmmaker pitches a movie script to a producer in hopes of getting greenlit.
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