หน้าหลัก ค้นหา"Elevator Pitch" ข้อมูลเกี่ยวกับ"Elevator Pitch"

ข้อมูลเกี่ยวกับ Tag นี้

Elevator Pitch

กด Share ให้เพื่อน

Facebook Twitter Line
Elevator Pitch>
  <div class=

Elevator pitch คือการนำเสนอความคิด ผลิตภัณฑ์ หรือโครงการ ให้กับผู้ฟัง โดยใช้เวลาไม่นานกว่า 30 วินาที หรือเท่ากับเวลาที่ใช้ในการขึ้นหรือลงลิฟต์ Elevator pitch เป็นการ pithching ที่มีเป้าหมายให้ผู้ฟังสนใจและอยากทราบเพิ่มเติมเกี่ยวกับความคิด ผลิตภัณฑ์ หรือโครงการที่นำเสนอ

Elevator pitch ที่ดีควรมีส่วนประกอบที่สำคัญ เช่น

  • บทนำ เป็นส่วนที่ใช้ในการแนะนำตัว เรื่องที่จะพูด และจุดประสงค์ของการ pithching
  • ปัญหา เป็นส่วนที่ใช้ในการอธิบายถึงปัญหาที่ต้องการแก้ไข หรือโอกาสที่ต้องการจับได้
  • แก้ไข เป็นส่วนที่ใช้ในการแสดงถึงความคิด ผลิตภัณฑ์ หรือโครงการที่เป็นแก้ไขของปัญหา
  • ข้อดี เป็นส่วนที่ใช้ในการเน้นถึงข้อดีหรือประโยชน์ของแก้ไขที่เสนอ
  • เชื่อมโยง เป็นส่วนที่ใช้ในการเชื่อมโยงกับผู้ฟัง โดยถามคำถาม เชิญพูดคุย เพิ่มเติม หรือขอบัตรแลกเปลี่ยน

An elevator pitch, elevator speech, lift speech or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time. This description typically explains who the thing is for, what it does, why it is needed, and how it will get done. When, explaining an individual person, the description generally explains one's skills and goals, and why they would be a productive and beneficial person to have on a team or within a company or project. An elevator pitch does not have to include all of these components, but it usually does at least explain what the idea, product, company, or person is and their value.

An elevator pitch can be used to entice an investor or executive in a company, or explain an idea to a founder's parents. The goal is simply to convey the overall concept or topic in an exciting way. Unlike a sales pitch, there may not be a clear buyer–seller relationship.

The name—elevator pitch—reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

Background information and history

There are many origin stories for the elevator pitch. One commonly-known origin story is that of Ilene Rosenzweig and Michael Caruso, two former journalists active in the 1990s. According to Rosenzweig, Caruso was a senior editor at Vanity Fair and was continuously attempting to pitch story ideas to the Editor-In-Chief at the time, but could never pin her down long enough to do so simply because she was always on the move.So, in order to pitch her ideas, Caruso would join her during short free periods of time she had, such as on an elevator ride. Thus, the concept of an elevator pitch was created, as says Rosenzweig.

However, there is another known potential origin story that dates back prior to the story of Rosenzweig and Caruso. Philip Crosby, author of The Art of Getting Your Own Sweet Way (1972) and Quality Is Still Free (1996) suggested individuals should have a pre-prepared speech that can deliver information regarding themselves or a quality that they can provide within a short period of time, namely the amount of time of an elevator ride for if an individual finds themselves on an elevator with a prominent figure. Essentially, an elevator pitch is meant to allow an individual to pitch themselves or an idea to a person who is high up in a company, with very limited time.

Crosby, who worked as a quality test technician, and then later as the Director of Quality at International Telephone and Telegraph, recounted how an elevator pitch could be used to push for change within the company. He planned a speech regarding the change he wanted to see and waited at the ITT headquarters elevator. Crosby stepped onto an elevator with the CEO of the company to deliver his speech. Once they reached the floor in which the CEO was getting off, Crosby was asked to deliver a full presentation on the topic at a meeting for all of the general managers.


An elevator pitch is a short speech that summarizes yourself, your idea, or your product in a way that any listener can understand and be persuaded by. It usually explains what you or your idea does, why it is valuable, and how it will be done. It is used to introduce yourself or your idea to potential investors, employers, or partners in a limited time period, such as an elevator ride. It also serves as your professional summary on your resume and LinkedIn profile.

An elevator pitch is important because it can help you communicate effectively with others, showcase your skills and strengths, and create opportunities for your career. You can use an elevator pitch in various situations, such as networking events, job interviews, sales pitches, or social media profiles.

An elevator pitch should be concise, clear, and compelling. It should be no longer than 30 seconds or 75 words. It should include the following elements:

  • Who you are: Your name, title, and organization (if applicable).
  • What you do: Your role, responsibilities, and achievements.
  • What you want: Your goal, purpose, or vision.
  • What you offer: Your value proposition, benefits, or solution.
  • What you need: Your call to action, request, or question.

Here are some examples of elevator pitches for different scenarios:

  • Job seeker: Hi, I’m Jane Smith, a recent graduate from Harvard University with a degree in computer science. I’m passionate about developing innovative software solutions that can make a positive impact on the world. I have experience in web development, data analysis, and machine learning. I’m looking for a software engineer position at a company that values creativity, collaboration, and social responsibility. Do you have any openings or referrals that might suit my profile?
  • Entrepreneur: Hi, I’m John Doe, the founder and CEO of ABC Inc., a company that provides online education platforms for K-12 students. Our platform enables teachers to create engaging and personalized learning experiences for their students. We have over 10,000 users across 50 schools and have received positive feedback from both educators and learners. We are currently seeking seed funding to expand our team and reach more schools. Would you be interested in hearing more about our business plan?
  • Salesperson: Hi, I’m Lisa Lee, an account manager at XYZ Ltd., a company that offers cloud-based solutions for small and medium businesses. Our solutions help you streamline your operations, reduce costs, and improve customer satisfaction. We have worked with clients from various industries such as retail, hospitality, and healthcare. We are currently offering a free trial and a 20% discount for new customers. Would you like to schedule a demo with me?