| 2 | Customer experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer’s journey. It results in their view of your brand and impacts factors related to your bottom line including revenue. Customer experience is influenced by the four components of CX: brand, product, price, and service. Customer experience is also shaped by the customer’s end-to-end experience across various touchpoints and interactions with your business, such as onboarding, resolving a technical issue, or upgrading a product. Customer experience is important because it can affect customer loyalty, retention, satisfaction, and advocacy. A positive customer experience can also help you differentiate yourself from your competitors and create a strong brand reputation. |
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ค้นหา"Customer Experience"
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